GROWN ALCHEMIST BODY CREAM SKIN

Once we restore skin function, we then focus on activating it. So unlike other brands, natural or otherwise, we spend the majority of our time and energy enhancing the skinвЂ™s capability through detoxification a function-restoring process that is just as much about what we add back to the skin as which toxic ingredients we leave out. ItвЂ™s just a waste of powerful ingredients. But without a healthy, capable skin cell nothing really happens. Naturally, as a beauty brand we do believe in the power of science and active ingredients to visibly transform skin. The skincare industry has conditioned consumers into thinking that the answer to amazing skin is all about a magical ingredient. We distinguish ourselves from other brands in the market through one key focus: restoring skin function. What distinguishes Grown Alchemist from other natural skincare brands? What are the brandвЂ™s hallmarks?

This duality makes us who we are as a brand.

As a brand, we have one foot firmly planted in the natural world utilizing the power botanicals we use in our formulations, and the other rooted in the alchemy of science in order to harness the potency of these naturally occurring ingredients. The name encapsulates the duality of our brand, one that is built on biology, then backed by science. Why did you name the company Grown Alchemist? It is this realization that gave birth to Grown Alchemist and which continues to inspire us today. It was during this shift that we witnessed our clinical results demonstrating improved cellular function when exposed to natural ingredients. What made you transition from product development to starting your own skincare brand?ДЄfter working for many years as consultants in product and brand development, we decided to move towards the natural side of the skincare market. (Answers have been condensed and edited for clarity.) With several new launches planned for next year, including the new Anti-Pollution Mist, an advanced formula that not only protects against pollution but also hydrates and smooths fine lines, itвЂ™s an exciting time to sit down and talk with Jeremy about the company, the working relationship with his brother, and the brandвЂ™s future. This straightforward, efficiency-driven approach is also reflected in the minimalist sophistication of the sustainable packaging which swaps glamour for sincerity вЂ“ courtesy of the brandвЂ™s in-house design team led by Keston. To this end, the brandвЂ™s philosophy is centred on a simple, three-step regime вЂ“ cleanse, detox, activate вЂ“ that aims to transform the skin from both the inside and outside. As Jeremy explained to Yatzer in a recent chat, beauty for Grown Alchemist is about looking healthy rather than looking perfect, a departure from the cosmetics industryвЂ™s narrowly defined beauty standards. Two brothers who predicted the potential of such a market more than a decade ago are Jeremy and Keston Muijs whose Australian clean beauty label Grown Alchemist has captured not only health-conscious consumers but also beauty aficionados the world over.Д«ased on organic botanical ingredients from around the world, and fuelled by innovative formulas developed in the companyвЂ™s numerous research labs in Europe and Australia, the brandвЂ™s products, which range from face and bodycare to probiotc supplements, are all about optimal skin health. In retrospect, shifting consumer demand for natural, clean beauty products over the last few years should have been expected, not only as a backlash to the growing awareness of traditional cosmetic companiesвЂ™ use of harmful chemicals like preservatives and stabilizers, but also as a result of the rising importance of wellness in our everyday life.

Grown alchemist body cream